For us, this award represents more than recognition of a new visual identity. It validates a strategic development process that is vital to ELKOM’s future direction and business growth.
ELKOM has long since evolved beyond its traditional core market as a specialist in heating platens. Today, our technologies are used in demanding industrial applications—from pressing, forming, and bonding processes to complex high-tech projects in sectors such as composites, automotive, aerospace, and solar energy.
The central objective of the new brand positioning was therefore clear:
ELKOM needs to be perceived in the market as the company it is today: an industrial technology partner for heating technologies used in shaping processes.
We encapsulate this ambition in our new brand concept: “SHAPING INDUSTRIES.”
It embodies the essence of our work:
Understanding materials.
Making processes safer.
Developing customized solutions.
Helping shape industrial manufacturing.
Together with AP Design, we developed a brand architecture that clearly addresses two very different markets:
- Skilled trades & woodworking—characterized by reliability, service expertise, and pragmatic advice
- Industry & high-tech—characterized by deep engineering expertise, material know-how, and complex, specialized solutions
The new brand gives us not only greater visibility but, above all, greater clarity and direction—for customers, project partners, international markets, and potential employees.
Our heartfelt thanks go to AP Design for their strategic guidance, creative execution, and collaborative partnership.
We see this award as both validation of the path we have taken and an incentive to continue developing ELKOM as a high-tech industrial brand.
ELKOM – shaping industries